TED Talk- Three way the brain creates meaning.

I watched this TED talk by Tom Wujec in which he talks about what ways animation and graphic illustrations creates meaning, allowing for better collaboration. I thought it would be a good chance to explore how design effects the brain, to allow me to consider my own development in the robot I have adapted.

  • the brain does not see the world for what it is, instead it builds memories from ‘ah ha’ moments, through experiences. These are conveyed through the eyes and is circulated along the optic nerve, to the brain – most of which is streamed to the primary visual cortex.
  • The primary visual cortex sees simple shapes, but it also acts as a relay station- direction information to up to 30 other parts of the brain. Creating more meaning from the ‘ah ha’ experiences.

The three ways

  • Ventral steam- the ‘what’ detector. It is activated when you give a word to something.
  • Dorsal stream- located the object in physical body space- mental map.
  • Lympic system- the gut centre that “feels”- see an image and have a strong emotional connection to it.

How can this be applied?

The eye interrogates, the brain questions the object and then a mental model is produced. Looking at a graphic- invites the eye to look around to create a visual logic. The act of looking is the ‘selective logic’ and creates the meaning. The lympic system creates meaning through motion and colour.

What is the point of this? Three things to convey idea

  • images to clarify ideas
  • interact with images to create engagement
  • augment memory with persistent and evolving views






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