So, some of the feedback for the 2D for was that he was feeling a bit flat still, but with the added buttons, and guitar he may look ok.
I went ahead and modelled buttons for the eyes on the fox. I showed my team and they really like the character. However, when I sent it to Kerry for feedback, we were met once again with more critics. Suggestions of changing the fabic on the body- maybe a denim fabric for the foxes clothing, adding depth of fur, experimenting with his thickness.
I decided from that moment to leave this fox alone and to create a 3D model to go alongside the 2D one, to ask Jude which he preferred.